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P R O D U C T S Personal contacts, as well as scientific market research for the manufacturer at all levels of distribution, plus direct contact with the end user. This will provide the knowledge to offer the right product mix for the different markets. We want customers that are “cherry pickers”, we just need to make sure we offer as many cherries as possible. Less product know-how means less sales. If you want to sell, you have to understand your products. We believe that education of the local sales force is the base to sell more. A well trained sales force has more fun and as a consequence mare success. Every area is different, every customer is different. Our massage needs to “stick”, so we have to educate not only in native languages where necessary, but also offer a variety of different education methods. |