P E N E T R A T I O N

 

We need to provide the best penetration method and distribution channels in each geographic area.

This may be one or several importers, wholesalers, dealer associations, chain stores, mail order companies or a mix of several distribution channels.

The “biggest” customer is not necessarily the most aggressive one. The “smallest” customer can be too limited in his capabilities.

But besides the regular due diligence work, we also want to make sure customer and supplier appreciate each other efforts and enjoy their cooperation and success.